Look near the bottom, under the bold "No Cholesterol" heading: "Contains 100% less cholesterol than butter."
If it has no cholesterol, then it has 100% less cholesterol than every other food product in the world that has any amount of cholesterol in it.
Who convinced whom that "100% less" sounded even better than "none?"
2 comments:
That would be the marketing department.
"100 is a bigger number than zero. People will be stunned it's 100% less!"
"Now with 100% less cholesterol than the rock in your driveway"
"HOLY HELL ETHEL! That's amazin'! We oughta get some of that fer the hogs head and chedder cheeze mashed taters we're having fer dinner! It'll be practically HEALTHY!"
Again...this is why I don't read the labels on what I eat. :P
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