Monday, November 16, 2009

Lorenzo von Matterhorn

How I Met Your Mother once again went all 'net on us tonight with Barney's pick-up scheme, the "Lorenzo von Matterhorn." Plenty of small web sites were set up by the show to support Barney's scam, con, hustle, hoodwink, gambit, stratagem, bamboozle, flim-flam.

There's the Balloon Explorer's Club.

The Big Business Journal.

His musical act made up of stray puppies, Dog Stevens.

His article in Extremities Quarterly.

In all, it was the biggest net tie-in yet for the show. There was even a Wikipedia entry for Lorenzo von Matterhorn, in place several weeks before the airing of the episode, but now unfortunately in dispute because the factinistas don't appreciate this sort of thing.

It was, as we expect of Barney Stinson, legend... wait for it...

dary.

2 comments:

Anonymous said...

That's brilliant. I always wondered why more TV shows or other forms of media don't do this sort of thing. I recall some phone number was given out somewhere and if you called you got a pre-recorded message but I can't remember the details. point is, with the interwebs being what it is, this should be happening a lot more...

the mole

John B. said...

The phone number was Turk's on Scrubs. They had a prerecorded message but occasionally Donald Faison would actually answer it.