Tuesday, July 24, 2007

Please... Deep Breaths, Everyone

How long is long enough to "get perspective?"

Shocho recently made a post I wholeheartedly agree with, talking about the arbitrarily fickle and annoying nature of airline security. (In fact, I've made similar complaints on more than one occasion.) Clearly, we all don't have that much perspective on this whole air terrorism thing.

But I would suggest we have at least some. As evidence, I offer this Starbucks ad from early 2002:


This is a real ad, undoctored in Photoshop. If you haven't seen it before, let me ask you: do you see anything offensive about it?

Well when it ran, there was an absolute frakking hissy fit about it. It seems many people complained that this was digustingly reminiscent of the 9/11 attacks. They apparently saw these two frosty beverages as the Twin Towers, and the nearby bug as an airplane about to crash into them. And the word "collapse" was obviously meant to cement that subconscious mental image.

"WTF" doesn't even begin to cover it.

Would anyone look at this ad today, for the first time, and think World Trade Center? I don't think so. (Man, I hope not.) Roughly six years, we have at least that much perspective on things.

So, how much longer before we have enough perspective to realize that the drinks in this picture are actually no threat to have on board the airplanes they supposedly evoke memories of?

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