Tuesday, July 15, 2008

It Turns Blue When You're a Moron

Coors beer may be made here in Colorado, but I'm not one of those people who thinks all things from my home state/province/country/what-have-you are by definition good. Coors beer is crap. Granted, I think most beer tastes like crap, but really, crap gets offended when you say Coors tastes like it.

And it makes you stupid too. Or at least, that's what one must conclude from the latest in Coors "technology":


The mountains on the can turn blue when the beer is cold! Is the fact that it came from your refrigerator not a clue? Are Coors drinkers so damn lazy that they can't put a hand on the can to feel if it's cold?

"Oh, I only have the energy to reach out and grab the can so many times, and thanks for drinking it. I don't want to waste one of those times only to find out the damn thing isn't cold."

3 comments:

Anonymous said...

this reminds me of the revolutionary "IT" and how cities would be built around them. and when we all saw the Segway we sighed and said "why don't you just walk, you lazy chump."

if you are certain the beers in the fridge are cold when you get one, the only thing this will do is alert others to when your beer is no longer cold (you'll know of course by your amazing hand-sensor.) "haha you're drinking a warm beer." why would you want that?

the mole

Roland Deschain said...

Well, honestly...there are only so many things you can do to enhance the appearance and flavor of a can of warm piss before you run out of cool little marketing things to make it spike in sales.

Thus, it's time to change the CONTAINER the warm piss is transported in! Woo hoo! Gimmicks! Shiny! Temperature changing ink! Same old crappy beer inside, but OOOOOOOOOOOooooooooooo...look at that CAN, baby!! You know you want one to try for yourself. GO NOW!

Really though - if you're lazy enough to drink Coors Light, you probably needed this "special" label.

Go. Buy, consume, attack, snarl, grr. And thanks for passing the good beer by and leaving it for the rest of us. ;-)

Sangediver said...

Exactly what I was gonna say Roland.

This goes along with the "vented" opening in Bud, Miller or one of the other "beers"