Wednesday, July 27, 2005

Ours Go to Eleven

Okay, not that I usually pay much attention to this sort of thing, but the other night, my bag of Doritos was sitting "Nutrition Facts" side up, and I see that apparently, the suggested Doritos "serving size" is 11 chips. 11 chips??? Now, assuming that a person is going to start eating Doritos in the first place, who stops at 11 chips? I think pretty much only a person that only has 11 chips left in the bag.

3 comments:

GiromiDe said...

My dad is in charge of how those labels appear on all of his customers' packaging. (His firm used to do Frito Lay before they did printing in-house.) I always wanted him to put some kind of silly easter egg on the label. He never did.

Tom said...

11 chips is a silly easter egg.

Anonymous said...

11 chips is pretty ridiculous. but the one that really gets me is any 20 oz soda bottle, when you look at the label at first glance it's only (x) calories. but you get 2.5 servings out of one bottle! do they really think nobody drinks the whole thing at once? and to divide it by two "and a half"? what's the extra 1/2 for?

somebody should get a bunch of ziplock bags and put 11 chips in each one. it would be a great exercise in personal mental discipline : )

-may contain nuts- the mole