We're now only about two weeks out from the release of the movie Serenity, and the marketing engine is now at full steam. Commercials have started to air during a variety of programs, and many magazines are running stories trumpeting the unconventional use of promo screenings to stoke fanboy interest and create a large viral marketing campaign.
But there's been another odd form of viral marketing for the movie, in the form of the "Session 416" tapes, a series of videos shot by Joss Whedon to dramatize psychoanalytical sessions involving one of the characters, River Tam. They're great fun for folks already hip to the Firefly 'verse, and include Joss himself as an off-camera voice.
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